New 40 Hp 4 stroke Mercury, wont't crank, just loud beep.?

What am I doing wrong?

Answers:

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Is the kill switch hooked up? Will not start without it hooked up properly. If that is not it ... Take it back to the dealer, if it is still under warranty. To many variables to try and tell you all of them.
One more thing, is you cranking battery fully charged? or in good shape?

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